Wednesday, September 8, 2010
Another book recommendation.
I thought I was rejecting the wedding industrial complex...and then I read this book, One Perfect Day. The Selling of the American Wedding. The author, Rebecca Mead, explores the wedding industry from behind industry lines and provides an eye-opening perspective into the world of wedding vendors, pricing and fantasy. She reveals how women are bombarded by advertising even before engagement and how, as a result, wedding planning begins with a lot of pressure and in most cases a desire to create a perfect elaborate event (or series of events) that reflect all of the couple's personal tastes. Many of the stories are extreme but the multi-billion dollar industry that's aggressively targeting us is very real.
I thought it was a worthwhile read because it made me aware of the industry pitches and provoked some important questions like, why do I think a $400 dress is a good deal and what does this (fill-in-the-blank) tradition actually mean?